World Association of News Publishers

Cross-media planning of ad campaigns

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Cross-media planning of ad campaigns

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Nordkurier chooses ppi Media’s AdX

Print, Online, Mobile and Broadcast: in future AdX will bundle all the media channels at the Nordkurier on a central GUI. Ads, banners and radio spots will be entered and placed using the cross-media ad solution developed by ppi Media, a subsidiary of manroland.

Juggling with different media channels is child’s play with AdX.

Apart from AdX, the Nordkurier will also install AdDispo. This solution, used for print ads, ensures that all ad placements are implemented correctly and without conflicts. In addition, the PlanPag module for magazine planning and production, and ProForm for PDF assembly, are to be installed during the coming weeks.

One face to the customer

AdX, a cross-media ad solution, has been developed by ppi for the reservation of online, mobile and print advertising formats. Broadcast will be added to this range for the Nordkurier. Bookings for print ads are visualized in a page dummy, while online, mobile and broadcast bookings are displayed on a joint planning board. An aggregate view shows the bookings for all the media in a clear overview.

Magazine production: one workflow, two products

Apart from the daily edition of the Nordkurier, attractive advertising media are, above all, magazines. In future they will be produced with ppi Media’s magazine workflow. PlanPag, the central planning and production solution, will be upgraded to enable this. On the familiar GUI, it will then be possible to place ads in the bleed, for instance, without having to use additional applications or interfaces.

More than just PDF assembly

An important step in newspaper and magazine production is the assembly of the individual files. When installed and configured accordingly, the ppi system allows all combinations of input and output formats. These files are successively converted and merged to PDF. The simultaneous provision of compressed files for the internet and other media or for archiving is just as easy as handling mixed data and color substitution and color re-routing.




Michael Spinner-Just's picture

Michael Spinner-Just


2011-01-27 10:23

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