World Association of News Publishers

Atex will plant one tree for every new prospect request

Atex will plant one tree for every new prospect request

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Stockholm, 9th September 2020 – Atex, leading software company for the media industry, has launched a new campaign to promote ACE – an innovative CMS specifically designed for news publishing – and is offering to plant one tree for every new prospect.

ACE is an API first, decoupled, innovative web CMS designed by the company that has been at the forefront of news related innovations during the last 50 years. Atex is starting a new social campaign to promote the product, and the difference ¬¬– in this case – is that Atex will plant a new tree for every contact. This initiative is developed in partnership with JUST ONE Tree, a UK-based organization that supports reforestation around the globe, focusing on areas severely affected by mass deforestation.

“We operate in the news publishing industry and for many years we’ve been grateful to the resources the environment has provided to our industry” – says Alberto Mari, Head of Business Development in Atex. While environmental awareness has increased and most of the paper used for print news now comes from sustainable sources, there is still a lot to do. “While we understand the path towards sustainability is complex and we are far from an ideal spot, this campaign is a small step in the right direction. It starts from the early stages of the sales process and contributes to raising awareness in the content industry”.

“We are starting the partnership with JUST ONE Tree promoting the latest addition to our products portfolio, but we are not stopping there. From now on, we are going to plant one tree for every prospect that will get in touch with us through our web site or our social channels.”

About Atex
Atex is a leading provider of content management and advertising systems for the global media industry.  We develop smart digital solutions that make a measurable difference and enable our customers to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.
For further information, visit

About JUST ONE Tree
JUST ONE Tree is a non-profit initiative removing CO2 from the atmosphere through global reforestation. They provide a platform for individuals, schools and businesses to take action on rising global temperatures through tree planting in the tropics and in the oceans, where scientific evidence suggests it has the greatest cooling effect.
For more information please visit



Michael Spinner-Just's picture

Michael Spinner-Just


2020-09-10 11:03

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...